We at Beyond Skin shoes have launched our first ever Footwear Design Competition, in conjunction with animal rights organisation, PETA. The competition is open until 13th December, and is open too all. Whether you are a footwear student, or just a huge fan of shoes and have always had your ideal shoe design in your mind; now is your chance!
Celebrity judge, MTV presenter, Laura Whitmore will be choosing the winning design, after being shortlisted to 10 designs by the Beyond Skin design team.
This is an excellent opportunity for anyone wanting to Kickstart their career in footwear or fashion and would like to see their shoe design made in to a reality.
The lucky winner will receive a pair of their shoes, when production has been made, as well as the accolade of seeing their dream shoe made available for sale!
Here are some ideas and tips of how and why you may want to join us and our philosophy of designing and creating beautiful, cruelty-free footwear…
It is easy to understand the cruelty behind the fur industry, because the animals you end up wearing, are not a common livestock creature.
Fur and exotic skin apparel and accessories come from animals that we would never or very rarely dream of eating such as minks and crocodiles. (To us this doesn’t make a difference – an animal is an animal and they should all have equal rights).
The actor Joaquin Phoenix made a plea against exotic skin fashion products in collaboration with PETA.
Check out their video but be warned – it is not for sensitive souls.
People often have the misconception that, when they are wearing leather, they are being sustainable because, they see skin being as a bi-product of the meat industry, believing that, if they didn’t wear the skin it would just be thrown out and therefore being wasted. This is a myth, the leather industry is over taking the demand of the meat industry.
But there is one stage that often gets overlooked when we think of source to product – the production stage.
Leather goes through a tanning process, which is extremely harmful to the environment and those people working at the leather tanneries.
Leather and the environment
The majority of leather is chrome-tanned. All wastes containing chromium are considered hazardous by the U.S. Environmental Protection Agency (EPA). The waste from tanneries also includes large quantities of other pollutants, including:
- Lime sludge
A chrome tanning factory wastes nearly 15,000 gallons of water and produces up to 2,200 pounds of solid waste such as, hair, flesh, and trimming for every ton of hides that it processes. Leather tanning also generates 800,000 tons of chrome shavings annually, and much of this chromium waste ends up in landfills.
So Beyond Skin is urging you get involved, and to help us to make an impact by designing a pair of fabulous vegetarian shoes for our Spring/Summer 2014 collection in conjunction with PETA.
A few tips are to choose a textile faux microfibre suede, faux leather, patent PU, imitation exotic skin or silk-free satin and make sure your textiles do not contain viscose.
Viscose has a far greater impact on the environment as it’s processed with huge amounts of acid chemicals. Sadly because most viscose comes from developing countries much of the waste from production is dumped into rivers which often severely damages entire ecosystems.
For more ethical material facts check out Our way of working, where we discuss our choice of materials we produce our vegetarian shoes from.
Tips to entering the contest
The purpose is to design a commercially viable ladies shoe or sandal, to be made from 100 per cent animal-free materials, that Beyond Skin can produce and sell as part of its spring 2014 line.
Designs are to be submitted in black and white illustrated drawings with a perspective from above and the front as well as a profile of both sides. If there are any intricate design areas that need detailing, please include those, too.
How to draw tips.
The shoe will be featured in a summer collection so you might want to find inspiration in a summer theme or you can chose to find find ispiration from the 20’s fashion, nature or a country you once went on a summer holiday in. From these you can find different shapes or prints to get inspirered from.
If you are insecure about drawing you can take an existing siluhouette you like and draw from that in different views.
The most important view to draw is an outside, sideview and topview of the shoe, because these are the angles we see the most when wearing the shoes.
Then you need to draw one more angle depending on your design and which angle you want the viewer to see. For example, your design features a special design on the heel, you need to draw a back view of the shoe.
Your submission should be a black and white drawing – but nothing is stopping you from sending in some extra curriculum as in a selection of the best pictures you drew inspiration from, materials and a range of your design in different colours.
A good tip that might impress the judges, would be to check out the styles we already have on our Beyond Skin website so you have a better understanding of what kind of shapes and styles we like.
The winning style will be produced in faux microfibre suede, faux leather, patent PU, imitation exotic skin or silk-free satin or possibly a combination of these materials.
Please e-mail your entries to [email protected]. The deadline for submissions is 13 December 2013 at 17:00 GMT. The design team we will short-list the 10 designs they find most creative and well thought-out, and the final winner will be chosen from this shortlist by celebrity judge Laura Whitmore based on those same two criteria. The winner will be announced by 31 December 2013, and will receive as a prize bragging rights and a pair of the finished shoes in spring 2014.
Imagine how amazing it could be to see your own personal design on sale online or being worn by an ethical stylish girls on the streets.
Good luck and have fun drawing.